Social networking works! A true story!

So what good is all this social media stuff anyway? It’s a waste of time! All these nerds hunched up over their laptops or iPhones – cometh the iPad?

Everybody can talk to everybody else! (Pic: google code)


Andrew Bond in Industrial Automation Insider comments (February Issue):
Can automation vendors afford to ignore the marketing potential of the ever burgeoning range of social networking tools now available? Almost certainly not, as  Readout editor Eoin Ó Riain’s recent experience demonstrates. He, along with INSIDER, was recently contacted by a mutual acquaintance – he’d better remain anonymous, at least for the time being – who had been asked to develop a small SCADA package for a wind turbine and wanted to pick our respective brains for
suggestions. We responded in the normal way with a few pointers but Eoin put out a call to the Automation Linked In Group as well as flagging up the request on Twitter and on his own blog.

The result, in less than a week, was approaching a dozen replies suggesting a range of potential solutions. Impressive in itself but what is perhaps most significant is that very few were either from or suggested any of the major vendors, despite the fact that Eoin had mentioned that our
enquirer was minded to use one of them.

You can’t help feeling that people are missing out here or, as Eoin put it when we mentioned it, “Maybe they are not social media aware!”

OK fair enough! I’ve been using twitter for around 8 months, and the same with Facebook. LinkedIn also for a while but we can’t say we have warmed to that as much as to the other two. (Though it is becoming more sensitive to user requirements as this development, “Reorder the Sections on Your LinkedIn Profile”  just announced shows!) And then we’re in a few NING sites.

We’ve given one or two thoughts on how we are finding things and progressing during that time. Social Media in July,  and then in November comes “Six months on”  as a sort of “how are we doing” report.

We have also published a few articles which although not specifically on social networking showed how it could, and was used in our business. Reports like Social media writes articles! or the reports on various user group meetings (especially memorable was the 2009 Emerson one partly because it was the first time we  really felt a participant in an event staged in Atlantic lapped Florida while still sitting and looking west thousands of miles across the same Atlantic lapping at the mouth of Galway Bay!) Finally we discovered a guy called Seth Godin whose little book gives a good idea as to what is happening here in Is your marketing out of synch?.

Today we give a small example of what this new thing can do.

In the last week of January an acquaintance asked us for some help. He also asked Andrew Bond of Industrial Automation Insider who commented in the February issue! (See box). We wrote about it on the blog as SCADA help requested! . And tweeted and “facebooked” this blog.

The same request was placed as a discussion on the LinkedIn group called Automation Engineers (5,510 members) with the title “SCADA for wind turbines!”

Within a few days we had eight (8) responses on the LinkedIn Site. We also had two private responses in the and there were four responses to the blog. In all there were fourteen responses, most of which were from people we had not heard of and would not have heard of but for using these platforms.

The quality of responses varied of course form straightforward plugging of a product (though surprisingly little) to the sharing of genuine user experience.

As said at the outset we have been extolling the virtues of social networking but had not used it in this way before and the thing that surprised us was the speed in which these responses came in. Hopefully some of them were helpful to our friend, they certainly gave much food for thought.

What would we have done before? Probably pawned off a general and unhelpful response wrapped in sympathetic language. But now we know, from experience, that if somebody come with a problem we have a whole world out there with people listening out for the call.

What is your social networking experience?

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