This blog has been on-line for twelve months now and we have been looking at the stats over that period.
We have two blog presences one on the Blogger platform and this one on the WordPress system. We use the blogger presence for recording press releases as we get them with little editing other then some tidying up. This WordPress blog is used however, for material we write ourselves, or those written by guest authors. Reports on technologies, events, applications, company news and what we think are interesting topics to do with the automation field all find their way here.
Because it is a fairly new venture for us we were not sure what to expect. What sort of reaction we would get. Who, or how many would visit.
The Read-out Instrumentation Signpost is the principal and oldest presence of Read-out, Ireland’s journal of instrumentation, control and automation, on the world wide web. It is visited by between 4000 to 6000 unique visitors during each week. (When we started gathering statistics around ten years ago this figure was around 500!).
So what has happened in the last twelve months on this blog site?
The stats show that almost 4500 visitors visited the blog during the period, the bulk of which occured in the final six months. The first two months showed less that 70 visitors per month but then showed a steady rise up to the current average of 400 per month. Whether that is good or bad is difficult to say and it is also difficult to analyse these figures to decide why certain topics are more popular than others. One thing that is interesting is that visits occur to different pages through the period and not just at the time they go on-line.
There are also those people who are “followers” who visit each time there is a new posting (roughly once or twice a fortnight) and that is reflected in the large percentage (ca 20%) recorded as visiting the “home page.”
Perhaps surprisingly the most visited post visited was a piece about a presentation on Industrial Security which featured at the ISAExpo’09 with about 6%. The report on the actual show itself was way down in the ratings in 16th place. The next most frequented page was the report on a press event hosed by Emerson in the Netherlands in December. This report was narrowly pipped at the post by 4 visits by the Security feature. Other Emerson events also feature in the top ten, the User Group Meeting in October at fifth and Andrew Bond’s article on their CHARM launch also in October at seventh. This probably reflects the open attitude to social networking displayed by Emerson and their customers, when compared with some other automation entities.
A very close number three on our top-ten is the report on the splitting of GE Industrial Platforms and Fanuc (August’09). This was followed by a report on what Walt Boyes has identified as the “coming together” of Invensys in July’09, a report on the re-organisation of this giant in the automation world after a traumatic decade.
At number six is an item on Longwatch’s progress towards the “HMI revolution” with their integrated video into HMI systems (November 2009). We had reported the launch of this one our other blog in September’09.
Number eight is our own particular favourite and was a critique on a book that we came across and which was recommended by Jon DiPietro of Bridge-Soft at ISAExpo’09. The book was called Meatball Sundae by a guy called Seth Godin. This easy to read book made an impression and this posting outlined some of his ideas.
Number nine was a surprise to us as it was the one item that last year attracted the most consistent viewings. Why? Because it talked about AN1H1 or “Swine flu”. It talked about an IR measuring system which could measure body temperature at a distance and thus be used in airports and other ports of entry and identify possible sufferers before they contaminated others. We suspect that this is so high because people googling for AN1H3 or Swine Flu would find this in their search.
Number ten is one that is fast moving up the list. This is John Saysell’s “Top Ten Tips for the Industrial Trainer” which was posted in January of this year.
Most referrals not surprisingly came from our own website – read-out.net – but not a few came from Longwatch, MCP Europe and Emerson as well as various twitter and other social-networking referral sites.
Obviously many of our visitor clicked on the various links from the site. These do not we feel have great significence since there are too many variables like how many times they are mentioned in various blogs etc. But top of the list is ControlGlobal’s story of the split-up of GE & Fanuc, followed by Jim Pinto’s pages, Industrial Automation Insider and Jim Cahill’s Emerson Proicess Experts.
Top searches during the period were “GE Fanuc Split”, “AN1H3”, “INVENSYS”, and various Emerson personalities it would be too invidious to mention!
We posted 107 articles and we received 17,337 messages of which 75 were legitimate and 17262 were Spam Messages (protected by Akismet, the stop comment spam used by WordPress – phew!).