The demand for various types of positive displacement pumps in Europe is expected to witness an apparent increase due to re-initiated many industry projects in the regions recovering from the economic slump. Although, the financial crisis affected most of the end-user sectors across Europe, the demand from them has been sustained through government-aided stimulus packages.
New analysis from Frost & Sullivan, Strategic Analysis of the European Positive Displacement Pumps Market, finds that the market earned revenues of $1,731.6 million (€1,219.72m) in 2009 and estimates this to reach $2,050.3 million (€1,443.68m) in 2016. The products covered in this research service are rotary pumps, reciprocating pumps and peristaltic pumps.
“The maintenance, operating and energy costs of pumps contribute towards a major share of the total life cycle costs, impelling customers to shift their focus on products that offer better energy savings and longer a life cycle advantage,” says their Research Analyst Ram Ravi. “Furthermore, the increased demand from the Eastern European EU countries is expected to attract investments across end-user sectors.”
The prevailing scepticism on customer spending due to the economic recession is expected to increase the emphasis on life cycle and energy costs. Key issues to be addressed in these regions include enhancing waste management, water quality and hygiene standard.
However, competition in this market is likely to be fierce. Traditionally, European pump manufacturers have faced stiff competition from their Asian counterparts. The imposition of stringent regulations also ensures high product quality in Asia. However, there are more growth opportunities in the price-sensitive Eastern European markets.
“The recent economic slowdown has resulted in a shortage of investments across end users,” explains Ravi. “With existing projects being delayed or cancelled due to decline in capital expenditure, equipment suppliers have been facing a decline in demand and the end users are shifting their manufacturing base to low-cost nations.”
Pump suppliers should augment their market penetration in the regional markets with strategic partnerships and acquisitions. Additionally, suppliers should focus on expanding their product and service offerings to cater as a one-stop shop to their customers.
“Intelligent pumps and services offer long-term potential,” concludes Ravi. “Greater awareness results in enhanced adoption among end-users.”
Strategic Analysis of the European Positive Displacement Pumps Market is part of the Industrial Automation & Process Control Growth Partnership Services programme, which also includes research in the following markets: Strategic Analysis of Pumps Market in European Oil and Gas Industry, European Metering Pumps Market, North American Metering Pumps Market, and Strategic Analysis of World Centrifugal Pumps. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.