It was a good two days!

An eagle's eye view of #AutoFair!

I’m beginning to loose count, yes, it was the fourth automation conference of this Autumn season that we prefaced with our blog, Two hectic weeks, possibly a misnomer since in reality it was in fact nearly six weeks when we take Invensys OpsManage as well as Emerson’s User Group Exchange and the first ISA Automation Week (which we actually attended physically) and now Rockwell’s Automation Fair last week. This was held in Orlando in Florida (US) this year (as was the Invensys event!).

The 2010 Post-Automation Fair website showcases resources from this annual event, including presentations, product demos, keynotes and much more. Walk the Showroom Floor to experience the Rockwell Automation booths from the 2010.
3rd – 4th Dec 2010.
15 Technical Streams

Sneak Preview – are you ready?

Pictures (ROK)
ROKAutomation’s Channel (Videos)

The JournalRA’s Channel (more videos)
Some of the presentations (Slideshare)

Press Releases:
Rockwell Automation Opens Doors to 19th Annual Automation Fair Event (3/11/2011)
Latest Generation PlantPAx Process Automation System (1/11/2011)

ControGlobal #AutoFair eNews

Editorial/Blogs etc

PepsiCo’s machine Safety Approach  (Joe Feeley, FoodProcessing.com 12/7/2011)

Process, Safety, “Greenprint,” and Economic Recovery Highlight Automation Fair 2010 (Craig Resnick and John Blanchard – ARC advisory 14/1/2011()

Smart, Safe & Sustainable Manufacturing (Bill Lydon Automation.com December 2010)

Social media marketing truly is elsewhere (Automation News 22/11/2010)

Rockwell’s Automation Fair draws a crowd (Automation World 9/11/2010)

Video Essay wrap-up (Gary Mintchell 9/11/2010)

Invensys IOM strategy explained (Jim Pinto 9/11/2010)

Thousands Descend On Orlando and Rockwell’s Automation Fair (Gary Mintchell 8/11/2010)

Where are our editors? Where is Walt? (Walt Boyes 4/11/2010)

Interview with Rick Sabo of item North America (YouTube Theresa Houck 3/11/2010)

Highlights top 10 enhancements showcased in the IA booth (Podcast)

Rockwell Process Continues To Build Momentum (Gary Mintchell 1/11/2010)

CISCO at #AutoFair (youTube 29/10/2010)

Follow #autofair on twitter; als0
#psug and Facebook, LinkedIn, SlideShare, and YouTube

What we said about last year’s event held in Anaheim: Automation Fair produces many reports!


This article from Telesian talks about Rockwell’s plans for integrating Social Media.

So what was it like to attend vicariously via twitter and the various social networking sites? The title above “It was a good two days!” is a tweet made at the end of the week.

Well as with the other shows our only measure is in fact these tweets telling us how things are progressing and where to find stuff. We tried to keep up with these on our Read-out Instrumentation Signpost Home page. The final tweet we have used as a title to this piece! “It was a good two days!”

Many of us were curious as to just how many tweeters there would be, and we had something to measure against in the previous three events. Gary Mintchel voiced this “We’ll see how many tweeters they have.!” Indeed Rockwell themselves are prolific tweeters and my Twtterrific had quite a number of tweets from the ubiquitous but sadly anonomous @Automation Fair in the weeks leading up to the event giving links and little morsels of what was in store for attendees and how to book a place. I wasn’t conscious of such a build with the other events. (See article linked at bottom of box on right on Rockwell and Social Media!). It is always exciting to szee tweets from people as the pack, board planes or “Just crossed into FL on my way.” Hopefully tweeted from a car and not from a plane!

The event proper started on the 4th November but there were the build-up allied-event Process Solutions User Group (#PSUG) with educational sessions, keynotes (including ARC’s Larry O’Brien who addressed “Top Challenges of End Users in Process Automation”), applications. This attracted around 65o delegates and the meaty tweets started immediately.

“John Nesi VP Market Development talks about the global economy and where Rockwell sees themselves going.”…”Nesi: ‘Sustainabilty is about putting productivity to work in environmentally friendly ways’…”Need to track and report carbon emissions is ‘looming necessity’ for manufacturers”….”Convergence of automation and information systems….” and “‘Rockwell realigning global solutions biz around vertical industries!’ says Som Chakraborti”…”Larger CapEx projects and smaller skids are key avenues for PlantPAx application growth.”… and so on.

On that first day there were no fewer than 57 tweets from the meeting. However as more and more people began to descend on Orlando the number of tweets increased to 195 on the 2nd November and 142 on the third (when Automation Fair “proper” started) and to 111 on the final day. Obviously total exhaustion had set in by the 5th November when for brave souls tweeted – or perhaps croaked might be a better verb to use!

The event was well covered with a daily newsletter brought out by Walt Boyes, Nancy Bartels and Keith Larson of Control Global. Rockwell’s own Theresa Houck had a number of video interviews on the exhibition floor as well.

We purposefully avoid a detailed report in any of these event commentaries and have endevoured to give an impression as somebody not present and trying to glean as much while sitting in front of a laptop. The links are from  people who were there in person and therefore have a better idea of the atmosphere etc. The links are given in the box on the right hand side.

So now’s the time to rest? Yes? No I’m afraid not. Automation ISA2010 is on in Brazil from 7th November, OpsManage EURO in Paris the folowing week, SPS/IPC/Drives the week after in Nuremberg, and as if that weren’t enough Christmas is coming on 25th December….

The Next #Autofair is in Chicago November 16-17, 2011
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One Response to It was a good two days!

  1. Mike Contreras says:

    It was a good event, in my point of view better than AF09. See you in AF11.

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