Bring your own device

Mobile devices metamorphising into tools

What will the world of work look like tomorrow? How are our habits already changing due to our growing use of mobile data? What are the advantages and risks associated with providing external access to company systems via smart phones or tablet PCs? These and other questions will be asked and answered at the new “Mobile Business Solutions” display sector in Hall 6 during the upcoming CeBIT, from 5 to 9 March 2013.

This new topic sector is geared to system developers, software providers, hardware manufacturers and network operators. Apart from a group pavilion and an expo consisting of numerous company stands, this sector also includes its own specialist forum, where the program will feature themes like the secure and manageable integration of mobile end devices in enterprise IT, the ins and outs of employing private devices for corporate business purposes (“Bring Your Own Device” — BYOD), the growing trend towards mobile home offices and mobile device management, the ‘consumerisation’ of IT and enterprise apps and mobile security.

This all adds up to a special role for the “Mobile Business Solutions” display sector, functioning as the first port of call at CeBIT for any decision-makers, developers, service providers and consultants with a special interest in mobile enterprise applications.

“The topic of ‘Mobile Business IT’ will be getting a new home at CeBIT,” comments Frank Pörschmann, Senior Vice President for CeBIT at Deutsche Messe. “The result will be to build a bridge between traditional, established business IT solutions and the next wave of mobile applications, which are increasingly permeating enterprise business processes. Our goal is to make this display segment the world’s leading networking hub for anyone involved in the area of mobile IT.”


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