Looking back at the past 10-15 years of the electronic instrumentation industry, it is certainly disappointing to realize that the market for new test equipment in 2015 is about the same size or less. What does this tell us and will the industry perform better in the future?
Recently, Frost & Sullivan published three market insights about the future of the electronic industry and what will determine it, where the new opportunities for growth are, and how to stay profitable in changing economical environment.
These market insights are listed below:
- A Few Observations on IoT and Test & Measurement
- Changing Dynamics in the Electronics Test and Measurement Industry
- Electronics Instrumentation Industry: New Trends Provide Second Chance
“In the past decade, the electronics instrumentation industry did not maximize the revenue opportunity coming from the move towards connectivity and the proliferation of electronics as most companies missed out on dramatic changes happening in the customer base,” says Jessy Cavazos, Industry Director for Test & Measurement, Frost & Sullivan.
Over the next 5-10 years, 5G and other technologies will take the electronics instrumentation market to higher frequencies spelling significant growth opportunities for test manufacturers. The move towards a more connected, zero-latency, and autonomous world will certainly provide room for growth for the electronic instrumentation market. With the Internet of Things (IoT), a myriad of devices will be connected to the Internet. While low latency will not be provided for all applications and devices in the short term due to costs, the desire for low or no latency for a number of devices and applications is here and will provide opportunities to test manufacturers.
While wireless communications and aerospace and defense will remain significant end-user segments for electronic test and measurement equipment, demand is likely to increase in smaller end-user segments such as automotive and industrial electronics due to the greater integration of wireless technology in various devices.
The world is also on the path to become more autonomous with mobile robots, drones, and autonomous cars. While all of these technologies will translate into demand for electronic instrumentation, some, such as the autonomous car, will generate significant opportunities for test manufacturers due to the onus put on safety. Leading automotive OEMs are currently embracing automated driving translating into significant R&D opportunities for test manufacturers.
The hyper connectivity of customers will also call for a greater focus from test manufacturers on their go-to-market channels. While online channels have grown in importance for mid and low-end test equipment, this trend is also relevant to more high-end expensive test equipment from a digital marketing perspective.
“The next decade will not come without challenges for the electronics instrumentation industry. However, trends are favorable to the future growth of the electronic test and measurement market. Test manufacturers must not only be aware of the evolution of technologies and related test requirements but also expand their horizons to understand the impact of other trends on their business,” summarised Ms. Cavazos.