Report productronica 2015 – “The world’s leading trade fair where the future is the present!”


On its 40th anniversary, productronica featured plenty of innovations including augmented reality, robotics in electronics manufacturing and the productronica innovation award. Some 38,000 visitors from nearly 80 countries took part in the World’s Leading Trade Fair for Electronics Development and Production. The share of visitors from Asia was up considerably.


Falk Senger, Managing Director at Messe München, drew a positive conclusion: “During the past four days of the fair, we have experienced the industry’s unbelievable innovative strength. That underscores productronica’s position as an international industry gathering for electronics development and production.” 

productronicaReleases received from exhibitors!

Rainer Kurtz, Chairman of productronica’s Technical Advisory Board, CEO of kurtz ersa and Chairman of the VDMA Electronics, Micro and Nano Technologies (EMINT) Association, sees positive signals for the industry: “There are so many opportunities to drive our business forward. Industry 4.0 is a new market with a great deal of growth potential. And in automotive electronics, all the driver assistance systems are giving electronics production a considerable boost.” The latest figures from a VDMA survey about the business climate verify that. According to studies, growth rates of approximately 15 percent are expected between now and 2018—among other things due to Industry 4.0, the automotive industry, wireless network technologies and mobile communication.

According to a survey by market research institute TNS Infratest, 93 percent of visitors said that productronica met their expectations regarding innovations.

Some 38,000 visitors from nearly 80 countries attended the trade fair in Munich—roughly the same high level as in previous years. According to a survey by market research institute TNS Infratest, visitor satisfaction is very high: 97 percent of visitors gave the fair a rating of good to excellent.

The sharpest increase in attendance was the number of visitors from Asia—and from China, Japan, Malaysia and Singapore in particular. After Germany, the countries with the largest number of visitors were as follows (in this order): Italy, Austria, Switzerland, the Czech Republic, the Russian Federation and Great Britain.

Successful premiere: productronica innovation award
Panel member Prof. Lothar Pfitzner from the Fraunhofer Institute for Integrated Systems and Device Technology IISB, is convinced by the award’s concept: “Given global competition, it is important to further strengthen machine manufacturers, material producers and information technology suppliers in Europe. productronica and the brand new productronica innovation award play an important role for the economy, but also for the scientific sector, and they strengthen horizontal and vertical cooperation. In doing so, they satisfy a key prerequisite for rapid implementation in system development and the user industry.”

Of the more than 70 submissions, awards were presented to the following winners in five cluster categories: Fuji Machine in the PCB & EMS cluster, Rehm Thermal in the SMT cluster, F&K Delvotec in the Semiconductors cluster, Schleuniger in the Cables, Coils & Hybrids cluster, and Asys in the Future Markets cluster.

IT2Industry, the Exhibition and Open Conference for Intelligent, Digitally Networked Working Environments, was held in conjunction with productronica for the first time ever. The final report for IT2Industry is available in German on the website.

The trade fairs productronica and electronica are held in alternating years, making Munich the most important place for the electronics industry to meet.

• The next electronica takes place from November 8 to 11, 2016, and the next productronica takes place in Munich from November 14 to 17, 2017.

#prod11 38.5 thousand from 80 countries saw 1234 exhibits in Munich


productronica, (international trade fair for innovative electronics production 15-18 November Munich D), closed its doors after four days having posted a substantial rise in the number of visitors. 38,500 visitors from more than 80 countries represent an increase of around 34% compared with the previous show. This indicates that the industry has greatly recovered in the last two years and is back to the level in 2007. The proportion of international visitors rose from 39 to 48 per cent.

Norbert Bargmann, Deputy CEO of the Board of Management of Messe München said that productronica had “once again confirmed its leading position as the world’s leading trade fair for the global electronics production industry. Following the weak event in 2009 caused by the economic crisis, we held intensive discussions with the industry. The cooperation with our commercial and industrial partners and representatives is now bearing fruit: the highlight themes, the special show, Battery manufacturing and power electronics, and the PCB Community Area were magnets for both new visitor groups and exhibitor target groups.”

Rainer Kurtz, Managing Director of ERSA, Chairman of the Technical Advisory Board for productronica and Chairman of the Productronic Association in the German Engineering Federation (VDMA): “In 2011 productronica also again proved to be the main platform in providing a further boost to the current economic climate. The trade fair is regarded as the marketplace for the electronics production industry: anyone who regards this as important must be present here. The expertise of visitors is outstanding – a large number of specific inquiries are discussed during productronica.“

38000 visitors from 80 countries!

In addition to Germany, the countries with the highest number of visitors included Italy, Austria, the Czech Republic and Switzerland. Compared with previous events, there was a pronounced increase in the number of visitors from Israel, Poland, Hungary and the Russian Federation. The representative visitor survey conducted by TNS Infratest revealed an overall satisfaction level of 96 per cent on the scale ranging from “excellent” to “good”. 75 % of respondents said they would be attending productronica 2013.

Peter Haan, of Siemens AG, said “The “Automation Systems” business area of the Siemens Industry sector took part in the ‘battery production’ special exhibition. We see the automation of battery or battery cell production as an important topic for the future. The special exhibition gave visitors the opportunity to be able to observe production and the automation it requires as almost all the important process steps were demonstrated by representatives of the appropriate engineering companies. It was possible to conduct numerous technical discussions and establish or build on relationships. All in all our assessment of the special exhibition is positive.” While Ulrich Eckenberger, General Manager Test&Measurement Europe, Rohde & Schwarz said “productronica offers Rohde & Schwarz a good opportunity to cultivate international contacts and generate new leads. We are therefore seizing this opportunity to showcase our latest product highlights at this leading trade fair and doing so – as a Munich company – virtually on our doorstep. After the first two days of the trade fair this year we had already posted approximately a 30 per cent increase in visitor numbers compared with the last productronica.”

Kristi Schilloff, Universal Instruments Corporation added “The productronica show was an excellent venue for Universal to showcase our newest product line introductions. The show was also an ideal forum for us to share our knowledge on both the traditional and emerging electronics industry markets.”

The Innovation Forum and the productronica Forum were very well-attended throughout the duration of the trade fair. Together with the VDMA, Munich International Trade Fairs repositioned trend themes such as “Organic and printed electronics“ or “Energy storage manufacturing” at productronica. One of the Forum highlights was the CEO Round Table. Johann Weber, CEO of Zollner Elektronik AG said, “A large proportion of the audience rated the Round Table as, outstanding‟ since it also focused on the German electronics industry and looked into the future. These forums are decisive and important. The people attending them obtain an enormous amount of information.”

A representative survey conducted by TNS Infratest among exhibitors primarily revealed a significant increase in their level of satisfaction. Over 90 per cent of exhibitors rated the internationality and expertise of visitors, in particular, as “excellent” to “good”. This was also clearly reflected in the overall level of satisfaction among exhibitors: 89%t assessed the outcome of productronica as “excellent” to “good”.

A separate communication platform for the printed circuit board segment – the PCB Community Area – was initiated in close cooperation with the Central Association of the German Electrical and Electronics Industry (ZVEI). Christoph Stoppok, Managing Director of the PCB and Electronic Systems Association in the ZVEI remarked, “We were especially impressed by the Speakers Corner in the new PCB & EMS Marketplace. We would like to congratulate Munich International Trade Fairs on this attractive innovation. With its first-class speakers, the CEO Round Table on the topic „The future of industrial production in Germany and Europe‟ during the productronica Forum provided visitors with an interesting look at future developments, opportunities and risks.“

1,234 exhibitors from 39 countries presented their innovative products and solutions on a net exhibition area of 41,016 square metres (gross exhibition area: 77,000 square metres). This represents an increase of just under 15% in the number of exhibitors compared with productronica 2009 (1,106 exhibitors from 36 countries).

The increase in the amount of net exhibition space was also around 15%, of which approximately 32% of the total area was occupied by international companies. In addition to large numbers of exhibitors from abroad, there were joint stands again this year at productronica, for example from Austria, France, Hungary, Japan and Romania.

We leave the last word to Dr. Eric Maiser, Managing Director, VDMA Productronic who said “Full halls, an excellent mood among exhibitors and visitors – productronica 2011 is really fun. Our highlight themes in the innovation Forum enjoyed a very strong response and the battery production special exhibition in particular was a big hit! We are very satisfied.”

The next productronica will be held in Munich from 12 to 15 November 2013.

"productronica 2011 is really fun!"