ISA MARKETING & SALES SUMMIT KEYNOTES ANNOUNCED
The 4th Annual ISA Marketing & Sales Summit will take place September 9-11, 2009, in Boston. It looks like an interesting and timely programme.
The theme is in keeping with the times: Managing Through the Tumult and Turbulence.
This year’s keynote speakers include:
– David Caruso, Industry Analyst, Manufacturing & IT; topic, “Technology Moneyball: Unlocking Your Opportunities”
– Dr. J. Patrick Kennedy, CEO and Founder, OSIsoft
– Dr. Hans Baumann, former Sr. VP Technology, Fisher Controls,
author of “Building Lean Companies“ and “The Ideal Enterprise: Managing by the Law of the Sphere“
– Dick Morley, PLC inventor, author “Out of the Barn“
The Marketing & Sales Summit will also feature 9 breakout sessions, a channel marketing workshop, and 2 pre-summit workshops:
Marketing & Sales 101 by Walt Boyes and
Advanced Software Pricing by Jim Geisman.
|Student Paper Competition
The ISA’s Management Division will be sponsoring a student competition for the best paper at this year’s summit. They are currently in the process of establishing the proper procedure as far as content, formatting, word count, etc