Read-out’s most popular postings in 2017.

02/01/2018

These are the most viewed stories on the Read-out Instrumentation Signpost website during 2017. The article on Radar Level Management (item 2 on this list) by Emerson’s Sarah Parker,  has consistantly appeared somewhere on this annual list  in the last seven years.

As permanent links to the site we list these month by month. Those which were added during the year (2017) may be found archived here.

    • Yokogawa Meters & Instruments Corporation announces is to change its name to Yokogawa Test & Measurement Corporation in October (2017)
    •     Radar level measurement best practice
      The emergence of radar has been an important advance in the level measurement field says Sarah Parker, Applications Manager, Emerson Process Management, Rosemount division.

Archive of all items posted during year

  • The election of members to the board of the International Society of Automation (ISA) has been completed and the names of those elected have been announced.
  • Yokogawa has begun working with Iwaki Co., Ltd. on a proof-of-concept (PoC) test for a remote pump monitoring service.
  • The market for high-quality flowmeters has been growing for decades, with the name Endress+Hauser Flowtec AG in Reinach, (CH), closely linked making new facility necessary.
  • The Spanish pharmaceutical company Almirall opted for Werum’s PAS-X Manufacturing Execution System to be installed in the German plant in Reinbek near Hamburg.
  • Yokogawa (Middle East & Africa) has received an order from the Sharjah Electricity & Water Authority (SEWA) to provide control systems for the Layyah Power and Desalination Station.
  • Seeq Corporation have announced the availability of a Seeq connection module for Inductive Automation’s Ignition SCADA system.
  • Martin Jones* of JT Limited idiscussed the development of competency after the Piper Alpha Disaster in 1988 at a technical meeting of the Ireland Section of the ISA.
  • MCAA President Teresa Sebring certified the election of officers and directors of the Measurement, Control & Automation Association in December (2017)
  • Yokogawa has announced that it has entered into a private label agreement to resell Eagle Research E-Series Flow Computer under Yokogawa’s Y-Flow™ brand label.
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Celebrating Northern Europe’s Automation Engineers Engineering.

08/12/2017

NIDays welcomed hundreds of delegates from across Northern Europe to the historic Sandown Park Racecourse in England in November 2017, for its annual conference and exhibition. Each event was designed to educate and inspire the engineering community. Delegates to NIDays were given exclusive access to innovative technologies and could explore NI’s latest software, in a full day of keynote speeches, technical presentations and hands-on sessions.

Northern European Engineering Impact Awards
The night before, some of Northern Europe’s best engineers attended the prestigious Engineering Impact Awards.  The well-respected Engineering Impact Awards celebrated the most innovative engineering applications based on NI hardware and software.

Coventry University’s Dr Bo Tan won ‘Application of the Year’ for his system that combines passive WiFi sensing hardware and machine learning algorithms to monitor the health, activity and well-being of patients within nursing homes, allowing staff to improve their levels of efficiency and care.

Other winners include:

Advanced Manufacturing: Paving the Way for Industry 4.0 with Smart, Reconfigurable Manufacturing Machines
Biomedical: Combining Passive WiFi Sensing and Machine Learning Systems to Monitor Health, Activity and Well-Being within Nursing Homes
Education: Teaching Electronics to the Next Generation of Engineers using VirtualBench
Innovative Research: Unlocking Fusion Energy – Our Path to a Sustainable Future
Test and Validation: Saab Elevates Testing of the World’s Most Cost-Effective Fighter Plane
Wireless Communication: Using the LabVIEW Communications System Design Suite to Increase Spectral Efficiency for Wireless Communication

“The Northern European EIA’s were incredible this year. The breadth of applications showed what our products can do in the hands of world-class scientists and engineers!” says Dave Wilson, Vice President – Product Marketing for Software, Academia and Customer Education.

NIDays
Professors, researchers and design engineers were amongst the audience of the morning keynote ‘Testing and Deploying the Next Generation of Technology’ hosted by NI VP Dave Wilson. In this session, NI experts explained how the NI platform is accelerating innovation in applications ranging from transportation safety to the IoT.

During the afternoon keynote, Stuart Dawson, Chief Technology Officer at the University of Sheffield’s (GB) Advanced Manufacturing Research Centre (AMRC) was welcomed to the stage to discuss how super-trends like Industry 4.0, energy and the electrification of transportation are changing the way we live and work. Charlotte Nicolaou, Software Field Marketing Engineer, walked through how NI are continuing the LabVIEW legacy with the evolution of the world’s most productive and efficient engineering software, introducing LabVIEW NXG 2.0 and other new software releases including NI Package Manager.

Delegates had a chance to ‘dirty their hands!’

Delegates also had the opportunity to view application specific demonstrations that showcased the latest NI products and technology in the Expo Area, with plenty of NI engineers on hand to discuss their engineering challenges and technical questions. Participants also enjoyed an array of track sessions that included LabVIEW Power Programming and Test & RF Hands-On, giving users the opportunity to learn practical skills and network with specialists and peers.

Throughout the day, several guest presenters took to the stage including Jeff Morgan and Garret O’Donnell of Trinity College Dublin (IRL) and Niklas Krakau from Saab Aeronautics who discussed their incredible application enabling efficient testing of the world’s most cost-effective fighter plane, the Saab Gripen E.

Attentive Audience!

“NIDays allows us to highlight game-changing industry trends, whilst unveiling new, innovative technologies. However, it is the attendees, presenters, partners and exhibitors that provide the conference’s true highlights. What was my favourite part of the day? Learning how Coventry University is using WiFi signals to wirelessly monitor patient health through-walls? Meeting elite researchers and heads of industry during the dedicated networking sessions? Taking a tour of Cardiff University’s historic race car? Or sampling a ‘perfect pint’ of ale, courtesy of the robot bartender from Leeds University? NIDays was packed with inspiring moments and experiences that I will remember for a long, long time to come” says Richard Roberts, Senior Academic Technical Marketing Engineer.

12 exhibitors joined the lively atmosphere of the main exhibition hall, including Amfax, Austin Consultants and The Formula Student Silverstone 2017 winners, Cardiff Racing, who proudly displayed their history making Formula 1 car. Many more NI customers and partners filled the hall with their impressive applications, some of which won awards at the Engineering Impact Awards the previous evening.

@NIukie #PAuto #TandM #NIDays @NIglobal

Closing historic gap in machine and factory automation.

01/05/2017

B&R, the largest independent provider focused on product- and software-based, open-architecture solutions for machine and factory automation worldwide has been acquired by ABB.

B&R, founded in 1979 by Erwin Bernecker and Josef Rainer is headquartered in Eggelsberg, Austria, employs more than 3,000 people, including about 1,000 R&D and application engineers. It operates across 70 countries, generating sales of more than $600 million (2015/16) in the $20 billion machine and factory automation market segment. The combination will result in an unmatched, comprehensive offering for customers of industrial automation, by pairing B&R’s innovative products, software and solutions for modern machine and factory automation with ABB’s world-leading offering in robotics, process automation, digitalization and electrification.



A video of This announcement and other details here on the ABB Website (4 April 2017)

Benefits for Austria
With this acquisition, ABB becomes the largest industrial automation player in Austria. ABB has operated in Austria for more than 100 years. With the strong future role, B&R and its headquarters in Austria will play as part of ABB, Austria, particularly Upper Austria, will benefit. The planned expansion of the R&D and production activities in Eggelsberg and Gilgenberg will strengthen Austria’s high-tech industrial landscape.
Transaction financials
The transaction multiple is in line with peer valuations. The parties agreed not to disclose the purchase price. ABB will finance the acquisition in cash. The transaction is expected to be operationally EPS accretive in the first year, and is expected to add significant synergies of about 8% of B&R’s stand-alone revenue in year four. The transaction is expected to close in summer 2017, subject to customary regulatory clearances.

Through the acquisition, ABB expands its position in industrial automation and be uniquely positioned to seize growth opportunities resulting from the Fourth Industrial Revolution (Industrie 4.0). In addition, ABB takes a major step in expanding its digital offering by combining its industry-leading portfolio of digital solutions, ABB Ability, with B&R’s strong application and software platforms, its large installed base, customer access and tailored automation solutions.

“B&R is a gem in the world of machine and factory automation and this combination is a once-in-a-lifetime opportunity. This transaction marks a true milestone for ABB, as B&R will close the historic gap within ABB’s automation offering. This is a perfect fit and will make us the only industrial automation provider offering customers the entire spectrum of technology and software solutions around measurement, control, actuation, robotics, digitalization and electrification,” said ABB CEO Ulrich Spiesshofer. “This acquisition perfectly delivers on our Next Level strategy. With our unique digital offering and our installed base of more than 70 million connected devices, 70,000 control systems and now more than 3 million automated machines and 27,000 factory installations around the world, we enable our combined global customer base to seize the huge opportunities of the Fourth Industrial Revolution.”

“This combination offers fantastic opportunities for B&R, its customers and employees. We are convinced that ABB offers the best platform for the next chapter of our growth story. ABB’s global presence, digital offering and complementary portfolio will be key for us to further accelerate our pace of innovation and growth,” said Josef Rainer, co-founder of B&R.

“This is a strong signal for our employees as our operations in Eggelsberg will become ABB’s global center for machine and factory automation,” said Erwin Bernecker, the other co-founder of B&R. “The most important thing to me is that the companies and their people fit so well together and that our founding location will play such a key role.”

Complementary strengths
With the acquisition, ABB will expand its industrial automation offering by integrating B&R’s innovative products in PLC, Industrial PCs and servo motion as well as its software and solution suite. ABB will offer its customers a uniquely comprehensive, open-architecture automation portfolio.

B&R has grown successfully with a revenue CAGR of 11 % over the last two decades. Revenues more than quintupled since 2000 to more than $600 million (2015/16). The company has a rapidly growing global customer base of more than 4,000 machine manufacturers, a proven track record in automation software and solutions and unrivaled application expertise for customers in the machine and factory automation market segment.

Both companies have complementary portfolios: ABB as a leading provider of solutions serving customers in utilities, industry and transport & infrastructure; B&R as a leading solution provider in the automation of machines and factories for industries such as plastics, packaging, food and beverage. The joint commitment to open architecture increases customer choice and flexibility facilitating connectivity in increasingly digitalized industries.

Substantial investments in innovation
Innovation is at the heart of both companies. B&R invests more than 10 percent of its sales in R&D and employs more than 1,000 people in R&D and application engineering. ABB spends $1.5 billion annually on R&D and employs some 30,000 technologists and engineering specialists. Going forward, ABB and B&R will continue to invest considerably in R&D.

Automation of machines and factories is a key driver of the Fourth Industrial Revolution and the IoT. ABB will continue B&R’s strong solution-based business model and build on its deep domain expertise to develop new software-based services and solutions for end-to-end digitalization. ABB’s industry-leading digital offering, ABB Ability, will now capitalize on the large installed base, application and solution know-how, simulation software expertise and advanced engineering tools of B&R.

Proven integration approach
On closing of the transaction, B&R will become part of ABB’s Industrial Automation division as a new global business unit – Machine & Factory Automation – headed by the current Managing Director, Hans Wimmer. Both companies consider B&R’s management and employees as a key driver of future growth and the business integration together with their counterparts from ABB. The co-founders of B&R, Erwin Bernecker and Josef Rainer, will act as advisors during the integration phase to ensure continuity.

The integration will be growth-focused and live by the “best-of-both-worlds” principle, with ABB adding its own PLC and servo drive activities to the offering of the new business unit in a phased approach. ABB underlines its clear commitment to continuing the B&R growth story by articulating a mid-term sales ambition to exceed $1 billion.

ABB is committed to further investing in the expansion of B&R’s operations and to building on the company’s successful business model and brand. B&R’s headquarters in Eggelsberg will become ABB’s global center for machine and factory automation.

@ABBgroupnews #PAuto #Industry4

PICTIÚIRÍ: Industry 4.0 concept reviewed in Limerick.

13/04/2017
EPLAN joined forces with ABB, DesignPro, Douglas Automation, Igus, Industrial Society of Automation (Ireland Section ISA), Omron, Panasonic, Prion PLM, Portalis, Rittal Ireland, Rockwell Automation, Siemens, SL Controls and Weidmuller to bring Industry 4.0 to the Limerick Institute of Technology.
More Pictures on Twitter.
The LimerickIT feed (4 pics).
Abb Feed (1 pic)
Other pics retweeted on Eplan UK Feed.

In the wake of the next industrial revolution, EPLAN hosted the event at The Limerick Institute of Technology with the aim of discussing the German concept, Industry 4.0. The event will allowed companies to understand what 4.0 means and how existing and near future technologies can help them move towards becoming a smart factory which ultimately produce machines and products that effectively talk to one another.

Industry 4.0 (Industrie 4.0) is a high-tech strategy adopted by the German government which promotes the computerisation of traditional industries such as manufacturing. The goal is to create intelligent factories (smart factory) that focus on cyber physical systems primarily consisting of communication technologies, software, senses and processes – all of which have the potential through cloud technology to communicate and interact with each other in an intelligent way.

The well attended event had over 150 registered to attend and many more came without registering.

These are some pictures to give a flavour of the event.

Busy associated exhibition area.

Professor Vincent Cunnane, President of LIT welcomes delegates!

Delegates await the next speaker.

 

Dr Frances Hardiman, Head of Department Electrical and Electronic Engineering discusses the place of LIT in the engineering community.

EPLAN’s Ken Christie welcomes delegates and addresses his company’s place in Industrie 4.0.

Justin Leonard of Igus.

Micahel Gartz of Panasonic

Declan McDevitt of Siemens

Another view of the exhibition area.

@EPLAN_UK @LimerickIT #PAuto #Industry4

Society goes to the polls.

07/09/2016

Irish candidate goes forward for most senior role in Automation Society

The polls were opened recently for the election of leadership positions for 2017 in the International Society of Automation (ISA). The ballot is for election of new leaders by direct vote of eligible ISA members.

This year for the first time a candidate from the Ireland Section has been nominated for the position of President-elect Secretary. This position is a commitment for three years, the first year as Secretary of the Society, the second year as World-wide President and the third as Past President.

Those nominated for this (and indeed all officer positions in the Societed) are subjected to a rigorous pre-nomination process before their name is placed on the ballot paper. Nomination for an elected Society leadership position is an honour accorded to only a small percentage of the ISA membership.

Brian_J_CurtisBrian J. Curtis (G E Healthcare) Cobh, County Cork, Ireland (right), is one of the candidates this year. He has an impressive leadership background both in the automation industry and in other sectors industrial, commercial and recreational. He has 35 years Pharmaceutical Control Systems experience.

Speaking recently he told us that he has been a member of the ISA for over twenty years and has served in most offices in the very active local section. “I joined my local section to access ISA technical meetings, technical papers, standards and networking opportunities.” However he was also willing to participate more actively in the running of the Section and later in the greater Society, in Europe and Globally.

Brian served in many portfolios within the Ireland Section down through the years including a term as section president (1999-2000). He became Vice President District 12 of the Society (Europe, Africa & Middle East) in 2013.  He also served on the ISA Executive Board 2013 to date, and also on the important ISA Finance Committee. The various society offices involved visiting sections in Europe and the Middle East as well as attendance at various Society governance and  leadership meetings.  His service through the years has been recognised by the Society, as a recipient of the Distinguished Society Services Award, as well as recognition at Section and District levels. He says “My current challenge is working with ISA on our five strategic goals!”

electVoting in the Leadership Elections is relatively easy. Go to the ISA Home Page and look for the button “Vote Now” and follow the instructions.
Only eligible members may vote. You’ll need your ISA ID information of course.
The Ballot lists the candidates with a link to their Biographical details. The voting is simply a matter of ticking the candidate of your choice.

He shared his vision for the Society: “That ISA Sections and Divisions all work together so that membership and industry feel the benefits, both locally and globally, ensuring “ONE ISA” will prosper into the future.”

“I believe we must nurture the volunteer in the society and encourage sections, divisions and standards to work together across geographic and technical boundaries so as to harness and build upon the strength and integrity of ISA in meeting the automation challenges of the future.”

He is particularly in supporting the ISA’s pioneering work in the emerging area of cybersecurity. Industry and production methods are evolving at a fast pace and it is important to identify emerging trends and seize these as opportunities for our member’s and for automation.

He wants to strengthen the Society by encouraging co-operation and communications between sections, divisions, standards and all areas of ISA around the world. He is not afraid to support the tough strategic decisions that will allow ISA to continue to be the leader in the automation industry. It is important also to promote the lifelong opportunities that automation presents as a career for school and college graduates.

There are two other candidates for this position. They are Eric C. Cosman (OIT Concepts, LLC) Midland, Michigan, USA. He was one of the speakers at the groundbreaking Food and Pharmaceutical Symposium in Cork earlier this year. The other candidate is Glynn M. Mitchell (US Nitrogen) Greeneville, Tennessee, USA.

Although most of the Presidents of ISA since its foundation have hailed from the US there have been a handful of Presidents from other regions of the World.

#ISAuto #PAuto

Future factory – a moderator’s impression!

01/02/2016

Read-out was asked to moderate the automation stream at the National Manufacturing & Supplies conference held last week outside Dublin. (26th January 2016). In their wisdom the organisers selected “Future Factory!” as a title for this half day seminar and there were 11 speakers organised to speak on their particular subjects for about 15 minutes each. This was replicated in the the over a dozen different seminars held on this one day.

q#MSC16

Long queues lasted well into the morning to enter the event!

We were a little sceptical that this would work but with the help of the organisers and the discipline of the speakers the time targets were achieved. Another target achieved was the number of attendees at the event as well as those who attended this particular seminar.
In all between exhibitors, speakers and visitors well over 3000 packed the venue. Probably far more than the organisers had anticipated and hopefully a potent sign that the economy is again on the upturn. Indeed it was so successful that it was trending (#MSC16) on twitter for most of the day.

Seminar
But back to our seminar. If you google the term Future Factory you get back 207million links, yet it is difficult to find a simple definition as to what it means. The term automation similarly is a very difficult term to define though the term in Irish “uathoibriú” perhaps is a bit clearer literally meaning “self-working.”

uturefactory.jpg

Good attendance at the Seminar

Background
The world of automation has changed to an extrordinary degree and yet in other ways it remains the same. The areas where it has experienced least change is in the areas of sensing – a thermometer is a thermometer – and final control – a valve is a valve. Where it has changed almost to the point of unrecognisability is in that bit in the middle, what one does with the signal from the sensor to activate the final control element.

From single parameter dedicated Indicator/Controller/Recorders in the sixties which transmitted either pnuematically (3-15psi) or electrically (4-20mA). Gradually (relatively speaking) most instruments became electronic, smaller in size and multifunctional. The means of communication changed too and fieldbus communication became more common to intercact with computors which themselves were developing at breaknech speed. Then transmission via wireless became more common and finally the internet and the ability to control a process from the computer that we call the intelligent phone. There are problems with these latter, internet/cellphone, of course. One is that the reach of the internet is focussed at present on areas of high population. Another is the danger of infiltration of systems by hostile or mischivous strangers. The importance of security protocols is one that has only recently been apparent to Automation professionals.

• Many of the presentations are available on-line here. The password is manufac2016

The Presentations
Maria Archer of Ericsson spoke on the enabling and facilitating IoT in the manufacturing industry. Diving straight into topic she drew on her experience of big data, e-commerce, media, cyber security, IOT and connected devices.

The second speaker was Cormac Garvey of Hal Software who addressed Supply Chain prototyping. The Supply Chain ecosystem is incredibly complex, usually requiring significant integration of each suppliers’ standards and processes to the manufacturer’s. Cormac will introduce the concept of supply chain prototyping, where easy-to-use, standards-based technology is used to wireframe out the entire supply chain ecosystem prior to integration, thus significantly reducing cost, time and risk on the project. This wireframe can then be used as a model for future integration projects.

Two speakers from the Tralee Institute of Technology, Dr. Pat Doody and Dr. Daniel Riordan spoke on RFID, IoT, Sensor & Process Automation for Industry 4.0. They explained how IMaR’s (Intelligent Mechatronics and RFID) expertise is delivering for their industrial partners and is available to those aiming to become a part of Industry 4.0.

Smart Manufacturing – the power of actionable data was the topic addressed by Mark Higgins of Fast Technology. He shared his understanding of the acute issues companies face on their journey to Business Excellence and how leveraging IT solutions can elevate the business to a new point on that journey.

Assistant Professor (Mechanical & Manuf. Eng) at TCD, Dr Garret O’Donnell,   explained how one of the most significant initiatives in the last 2 years has been the concept of the 4th industrial revolution promoted by the National Academy for Science and Engineering in Germany- ACATECH, known as Industrie 4.0. (Industrie 4.0 was first used as a term in Germany in 2011).

Another speaker from Fast Technologies, Joe Gallaher, addressed the area of Robotics and how Collaborative Robots are the “Game Changer” in the modern manufacturing facility.

Dr. Hassan Kaghazchi of the University of Limerick and Profibus spoke on PROFINET and Industrie 4.0. Industrial communications systems play a major role in today’s manufacturing systems. The ability to provide connectivity, handle large amount of data, uptime, open standards, safety, and security are the major deciding factors. This presentation shows how PROFINET fits into Industrial Internet of Things (Industrie 4.0).

White Andreetto

Maurice Buckley CEO NSAI

The CEO of NSAI, the Irish National Standards Authority, Maurice Buckley explained how standards and the National Standards Authority of Ireland can help Irish businesses take advantage of the fourth industrial revolution and become more prepared to reap the rewards digitisation can bring.

The next two speakers stressed the impact of low forecast accuracy on the bottom line and how this coulbe be addressed. Jaap Piersma a consultant with SAS UK & Ireland explained that low forecast accuracies on the business performance is high in industry but with the right tools, the right approach and experienced resources you can achieve very significant result and benefits for your business. Following him Dave Clarke, Chief Data Scientist at Asystec, who mantains the company strategy for big data analytics service development for customers. He showed how are incredible business opportunities possible by harnessing the massive data sets generated in the machine to machine and person to machine hyper connected IoT world.

The final speaker David Goodstein, Connected Living Project Director, GSMA, described new form factor mobile SIMs which are robust, remotely manageable which are an essential enabler for applications and services in the connected world.

All in all a very interesting event and useful to attendees. Papers are being collected and should be available shortly on-line.

It is hoped to do it all again next year on 24th January 2017- #MSC17.

See you there.

@NationalMSC #MSC16 #PAuto #IoT


How cloud computing is changing industrial automation.

15/01/2016

Jonathan Wilkins, marketing director of industrial automation supplier European Automation examines how cloud computing is disrupting industrial automation. 

Traditionally, the manufacturing industry has been slow to embrace new technological platforms, but in recent years the introduction and success of cloud computing has meant this technology is becoming vital for manufacturers. 

Adopting_the_cloud

Adopting the cloud!

One of the most notable changes in industry over the last years has come from advancements in remote connectivity. Traditionally, the location of manufacturing facilities was determined by ready access to water, fossil fuels or electricity grids. Today, the cloud allows manufacturers to connect and manage factory operations regardless of their location.

For demanding environments, such as the offshore oil and gas sector, this remote access is particularly valuable. The industry handles large amounts of data, usually sourced from multiple teams in remote locations. Cloud computing enables the communication of complex data between these locations and back to head office to be analysed.

What’s more, as opposed to simply managing their own operations, cloud computing allows manufacturers to manage their partners too. By working closely together and sharing business data with third party suppliers, logistics partners and other associates or manufacturers can form what is known as a ‘community cloud’. This advanced form of cloud computing allows businesses to gain insight to their entire supply chain and creates a secure platform for business partners coordinate their activities, from prototype right through to the finalised product.

Inevitably, with increased access and connectivity comes a higher security risk for manufacturers. These cyber security risks are not necessarily the work of malicious hackers, but can often be simple mistakes made by employees, such as connecting via unsecure networks, exposing the system to viruses or accidental breaches.

Despite these risks, manufacturers have few alternatives that can compete with cloud computing. Without the help of the technology, manufacturers would have to maintain expensive computing hardware and continually add more storage space to archive the ever-growing data from the factory floor.

For many manufacturers, opting for the cloud is a no-brainer. Cloud computing is capable of performing large-scale, complex computing operations for the largest of manufacturers. Even in the unfortunate event that you run out of computing resources on the cloud – a phenomenon known as ‘cloud bursting’ – manufacturers are able to spill the excess workload to an external cloud on an on-demand basis, making cloud computing a much safer and more secure alternative to in-house storage.

Despite these obvious advantages, cloud computing goes far beyond simple data storage. Many industry experts think the Internet of Things (IoT) is the next step towards the fourth industrial revolution or Industry 4.0. IoT simply refers to online connectivity between different industrial devices, meaning that networks of machines within a factory setting can communicate and coordinate with little human intervention. 

But how can IoT possibly thrive without ways to analyse and store the data generated? This is where cloud computing comes in. As manufacturers are forced to embrace new technology such as smart sensors, IoT and 3D printing, the cloud works to support these major industry shifts.