“Prospect of reduced maintenance costs to promote uptake of new control valves in europe! Focus on innovative, high quality yet cost-effective products will be critical to promoting long-term growth. (Frost & Sullivan)
Steady growth in the European control valves market was derailed by the global economic recession, resulting in a significant decline in sales in 2009. Fears of a double-dip recession caused sales to slump in 2010 as well.
The market has experienced a sluggish recovery in 2011, powered by demand from the food and beverage and power generation sectors. Promisingly, however, projects that had been put on hold during the recession are back on track. These, together with newly initiated projects, are expected to drive growth.
Analysis from Frost & Sullivan, “Strategic Analysis of Control Valves in the European Market,” finds that the market earned revenues of €496.5 million ($659m) in 2010 and estimates this to reach €676.3 million ($897m) in 2017. Rotating shaft and sliding stem-type control valves are the product segments covered in the research.
An increased focus on reducing maintenance costs and tighter pro-environment regulations are the two factors poised to boost market prospects.
“There is heightened emphasis on incorporating a diagnostic tool within the control valve, which would eliminate the need for periodic services as well as downtime due to maintenance problems,” explains Frost & Sullivan Programme Manager Ashwin Annareddy. “This would also result in a revamping of the basic design of control valves, leading to a significant increase in sales.”
Regulations regarding environmental pollution are poised to become tougher in the coming years. This will impact the design of control valves and boost the sales of valves that promote environmentally sustainable practices across various end-user industries.
Investments in the food and beverage as well as the power generation industries are also set to fuel the uptake of control valves. At the same time, Central and Eastern Europe are anticipated to emerge as the primary geographical markets.
“Manufacturers should develop broad product portfolios that would satisfy the requirements of these end-user and geographical segments. This strategy would enable them to broaden their market reach as well as increase their penetration of these emerging geographical markets.”
A key challenge for European market participants has been pricing due to intensifying competition from Asian low-cost alternatives. This situation has been aggravated by budgetary limitations that have affected R&D initiatives.
“To assert their competitive dominance, European control valve manufacturers have to focus on developing innovative, high-quality yet cost-effective designs that meet end-user requirements,” advises Annareddy. “Value added services that would generate valuable income and enable companies to differentiate themselves from the competition would also be critical to long-term success.”